News: BMG acquires Rise Records

According to Billboard, BMG has purchased metal record label, Rise Records. Rise is based out of Portland, Oregon and was founded in 1991 by Craig Ericson. The label really began to take off in the mid-2000’s thanks to their prodigious employment of digital media in a time when other labels were either fumbling to understand the new technology, or simply ignoring it all together. Rise’s early adoption, and fantastic integration of the new media format skyrocketed the label to the forefront of the metal scene, and they haven’t looked back since.

This is fantastic news for Rise Records, as Ericson will remain at the helm, the label will remain at their Oregon location, and for all intents and purposes, their stellar business model will remain intact. They will, however, be receiving a massive push from BMG in the form of a huge, international distribution network. So it really goes without saying that big things are on the horizon for Rise Records, and I, for one, am really excited to see what they do with these new resources.